Your Content Sucks
No trust me, unless you are among the few most of the content on your website is unreadable self-serving crap. A handful of exceptions: Katya Andresen/NFG, Monterey Bay Aquarium, and Audubon Magazine....
View ArticleThis Movement’s On Fire: The Noble Arsonist
Why do some ideas or causes take off like wildfire while others stay perpetually on slow burn? The smart folks over at Capulet Communications have just released a “tell-all” e-book that breaks down...
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4 Steps To Know Your Audience
A Secret I’m going to tell you a secret about myself. I can be overly self-involved. I work at it, but I still find myself living and breathing in an Alia-centric world most days. (The irony is not...
View ArticleIs your cause more boring then a coffee mug?
The organizations I work for do incredible — and often heroic — things. They risk their personal safety to document human rights abuses in Syria. They stand up to companies like Koch Industries and...
View ArticleThe Stat You Can’t Ignore Anymore
In Sea Change’s Wired Wealthy report we found that way back in 2008, donors who gave between $1,000 and $10,000 made up only 1% of organizational donor files, but generated 30% of revenue (online and...
View ArticleEmbracing the Eye Patch: What makes you stand out?
In middle school, I didn’t play flute or clarinet. I played french horn — the only girl to do so. I didn’t carry a Liz Clairborne purse like the rest of my braces-clad cohort either. And no, I didn’t...
View ArticleThe French Are Still French: Embracing Your Heritage
I spent last week in the south of France. Lucky me! En route, I lamented to my partner the effects of globalization as we encountered countless McDonald’s, Starbuck’s and Brookstones on our three-leg...
View ArticleStop talking about storytelling and practice the craft already
Storytelling is hard. It takes practice, failure and repetition. The good news is that it’s a teachable craft. The fantastic Steve MacLaughlin dished on the fundamentals of practicing storytelling with...
View ArticleAre you bike-curious? An audience and marketing case study
Most bike marketing I’ve encountered focuses on the die-hards. You know the types — the bike messenger tough guys, the mountain bike maniacs, and the neon-covered weekend road warriors. But I finally...
View ArticleWhat turning vegan taught me about non profit marketing
I have high cholesterol and about 5 weeks ago I did what I once thought unthinkable. I cut dairy and meat from my diet. That must be tough, you might say. But the truth is, it hasn’t been so bad. There...
View ArticleHow My Fear of Wrinkles Made Me A Loyal Donor: A “You”-tility Case Study
I’m outdoors in sunny Texas as I write this and I’m wearing an Environmental Working Group-endorsed sun screen. I know my sunscreen is safe and effective because EWG told me so. Their research and...
View Article11 Reasons Why Your Program Staff Shouldn’t Control Your Marketing
This incredible list comes courtesy of ad man extraordinarie Roy Williams. While he focuses on ads, this list applies to overall non profit marketing as well. 1. The world of advertising is noisier and...
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